As mentioned in my previous post, I picked up a pack of the new Donruss hockey. Donruss never came out with a decent hockey product before while they were actually Donruss, let's see how they do now that they're Panini.
$4 a pack for 10 cards. I wish I had kept the wrapper and scanned it.... it has a warning on the wrapper that the contents inside are made for ages 9+. So much for getting the kids back in the hobby. Way to go Panini!
Considering this is Panini's answer to Upper Deck Series 1, we will have to compare it to Upper Deck. Panini released Score to compete with Upper Deck Victory as a starter set priced at $1 per pack. ($30 per box) And they did fairly well. But with Donruss, they decided to take on the Big Boy. And failed. Miserably. The card stock, photography, card backs, card design, and price point all come up far short of Upper Deck.
So the parent company may have changed, but again, it's the same old Donruss. If you happen to like this stuff, wait for 6 months. You'll be able to buy boxes dirt cheap.